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"Paul Hawken
has spent over a decade researching organizations dedicated to restoring
the environment and fostering social justice. From billion-dollar nonprofits
to single-person dot.causes, these groups collectively comprise the largest
movement on earth, a movement that has no name, leader, or location,
and that has gone largely ignored by politicians and the media. Like
nature itself, it is organizing from the bottom up, in every city, town,
and culture. and is emerging to be an extraordinary and creative expression
of people's needs worldwide. |
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| "Hawken
(The Ecology of Commerce) and...the Rocky Mountain Institute,
an environmental think tank, have put together an ambitious, visionary
monster of a book… The authors have two related goals: first, to
show the vast array of ecologically smart options available to businesses;
second, to argue that it is possible for society and industry to adopt
them. Hawken and the Lovinses acknowledge such barriers as the high initial
costs of some techniques, lack of knowledge of alternatives, entrenched
ways of thinking and other cultural factors. In looking at options for
transportation (including the development of ultralight, electricity-powered
automobiles), energy use, building design, and waste reduction and disposal,
the book's reach is phenomenal. It belongs to the galvanizing tradition
of Frances Moore Lappe's Diet for a Small Planet and Stewart
Brand's The Whole Earth Catalog. Whether all that the authors
have organized and presented so earnestly here can be assimilated and
acted on by the people who run the world is open to question. But readers
with a capacity for judicious browsing and grazing can surely learn enough
in these pages to apply well-reasoned pressure." — Publishers Weekly |
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| "Hawken touches on a raw nerve here.
How might millions of people live and work in a complex business environment
while causing "as little suffering as possible to all and everything
around us?" Hawken, no Luddite, believes that "we need a design
for business that will ensure that the industrial world as it is presently
constituted ceases and is replaced with human-centered enterprises that
are sustainable producers." Avoiding stormy rhetoric, Hawken thoughtfully
reviews ecological theories and disasters and insists that "ecology
offers a way to examine all present economic and resource activities
from a biological rather than a monetary point of view." Calling
for a restorative economy, he proposes rational, achievable goals: stop "accelerating
the rate that we draw down capacity"; refrain from "buying
or degrading other people’s environment"; and avoid displacing "other
species by taking over their habitats." This noteworthy study should
kindle debates within the business community." — Publishers Weekly |
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"Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs." Paul Hawken—entrepreneur and best-selling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he’s talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the [then] largest distributor of natural foods. More recently, he founded Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like
Patagonia, Ben & Jerry’s Homemade Ice
Cream, and University National Bank of Palo Alto, California, Hawken
shows that the successful business is an expression of an individual
person. The most successful business, your idea for a business, will
grow from something that is deep within you, something that can’t
be stolen by anyone because it is so uniquely yours that anyone else
who tried to execute your idea would fail. He dispels the myth of the
risk-taking entrepreneur. The purpose of business, he points out, is
not to take risks but rather to get something done." |
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